5 Reasons Why Responsive Design Can Help You Grow Your Business by making your Website mobile friendly
Responsive design is the new trend in Website construction. If your site is built or re-built using Responsive Design Technology, it’s layout will automatically adjust to any screen size and in particular to the Smartphone and tablets sizes. No need to scroll right and left or to keep focusing in or out of the page. Reading your pages and browsing your site does not require any other manual intervention than clicking on existing links.
1-Responsive design: A mobile website increases customer engagement up to 85%
Optimizing your site for mobile devices will boost engagement – all the way up to 85%. Research has shown that a mobile-optimized web site is able to generate almost twice the average traffic per user than sites without mobile optimization.
2-Google research: no mobile site = lost customers
Research performed by Google says that mobile-friendly sites make 67% of customers MORE LIKELY to buy a company’s product or service. Conversely, not having a mobile site can cause you to LOSE up to 61% of your customers to a competitor. Those are big numbers!
3-Two-Thirds of mobile users say a mobile-friendly site makes them more likely to buy a company’s product or service
Higher customer engagement (repeat visits) coupled with higher satisfaction index while on a mobile website turn visitors into customers.
4-40% of mobile users switched from one company’s website to a competitor’s after having to deal with a poorly designed website for their mobile device
Consumers have come to expect mobile websites from the businesses they work with, large or small, and if your website does not deliver when they try to access it on their Smartphone while out and about, they are very likely to start looking elsewhere for the information, products or services they need.
5-Mobile growth is staggering – Mobile users are on track to quickly surpass desktop users within 2 years
According to the International Data Corporation (IDC), more consumers in the United States will access the Internet on mobile devices than computers by 2015. For 2013, 57% of all tech growth will be mobile devices.