e-Commerce solutions, how to choose?

How to decide which e-commerce website solution fits your business?

Custom Built Solution

ECommerce solutions

Pros:
Just the exact configuration that you need with only the features that you need congiured so that you feel 100% comfortable with your own custom toolbox

Cons:
You may need additional development in the future to implement a new need, a new idea. This will be more costly than turning on the same feature in an off-the-shelf ecommerce software

Using e-commerce software

Pros:
They usually allow you to set up a whole site including your ecommerce pages, shopping cart and checkout pages. They also contain most if not all the most popular features that a ecommerce professional needs

Cons:

Their user interface is rarely user-friendly and will require some serious training and practice. If you are not inclined to use virtual tools you may find these software too complex, not to mention that they offer so much that it is easy to get lost.